In 2013, Aldi - the world's 8th largest retailer - planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with Walmart in the US, Walmart's home market?
To analyze a company's strategy and sources of competitive advantage (both value creation advantage and bargaining advantage), how these drive competitive interactions, and how they may originate in a founder's values and beliefs. To illustrate the PVA framework.
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