This interactive online simulation allows students to try their hands at managing the complexities of a global supply chain by putting them in the shoes of the supply chain manager of a mobile phone manufacturer. Students become responsible for the rollout of two models of mobile phones. Illustrates key concepts of supply chain management, such as: creating a balanced supply chain across suppliers with different lead times, building flexibility into the supply chain to avoid stock-outs and excess inventory, and evaluating and using demand forecasts. Student success is measured by company profits as well as through a dynamic evaluation process in which students answer probing questions from the company's board members. Students can use the simulation individually or in teams. Users must have an Internet connection (dial-up or other) and a personal computer that meets minimum technical requirements. Please note that this simulation requires different minimum browser specifications for Internet Explorer than our other simulations. The minimum IE browser version for this product is IE 7. See the 'Technical Specifications' link at the bottom of this page for additional details.
Supply chain management;
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