Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and organizational capabilities designed to make the company fit for enduring success in a turbulent global economy. Set against the backdrop of the Great Recession, the case also considers the impact of unprecedented important shifts in consumer spending and confidence as well as new competitive forces on Starbucks' transformation. The case concludes by examining Schultz's own leadership journey, the lessons he learned personally during Starbucks transformation, and how he is using these lessons-within Starbucks and on the national stage-to redefine the roles and responsibilities of a public corporation in the 21st century. Based on extensive interviews conducted with Schultz and other Starbucks executives conducted from 2011 to 2014, the case offers a range of vital lessons on leadership, organizational transformation, restructuring, strategy, innovation, entrepreneurial vision, and customer service.
Learning Objective is to help executives and students analyze and understand in depth how Howard Schultz and his team saved and transformed Starbucks Coffee Company from 2008-2014 by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and organizational capabilities designed to make the company fit for enduring success in a turbulent global economy. The powerful lessons from this study apply to a wide range of leaders and organizations in the turbulent global economy of the 21st century.
Case Study Solutions Write My assignment for money Write my Internship report Write my Research Essay Proof Reading Do my Homework Special Discounts for Students Exercise Solutions Write my Thesis Paper MBA Case Studies Matlab Assignments Financial Statement Analysis Economics Assignment Management Case Studies Solution Best Assignment Writing Company Webwork Assignments Blog Posts Harvard Case Studies Solutions Write my Personal Statement Application Essay