Examines the dynamic relationship between two complementors: Intel and Microsoft. Set in 1995, the case asks how Intel and Microsoft should solve a serious division between the two companies that threatens the health of the PC industry.
Illustrates motivation and design for an activity-based cost system. Students estimate the new cost model, which provides a radically different perspective on product line profitability. They can suggest actions, based on the new cost model, to improve the company's profitability.
Activity-based costing; Cost accounting; Cost allocation; Cost analysis; Cost systems; Pricing; Profitability analysis
Geographic: Florida Industry: Primary metals Event Year Begin: 1989 Event Year End: 1989
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