Case Analysis: Alza and Ciba-Geigy: Renewing the Collaboration? B6 : ALZA s Scientists By Reinhard Angelmar, Mark Hunter & Yves L. Doz

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Description

This suite of cases begins with an overview of a promising alliance between a multinational Swiss pharmaceuticals firm and a start-up with cutting-edge technology in drug delivery systems. At the end of the case, the alliance has slid into crisis. In the six B caselets, three stakeholder groups from each partner in the alliance prepare to advance their visions of how it should continue – or end.

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