Case Analysis: Federal Express: Early History By Christopher H. Lovelock

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Description

Describes key events in the start-up of Federal Express. Outlines the company’s value proposition and provides an overview of key competitors in the air freight industry. This case is used with Teledesic (Abridged), HBS No. 9-804-096, which describes a failed project with a value proposition similar to Federal Express’. A revised version of an earlier case.

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