Solved Case Analysis: A Better Yoga Block: Shanti Creek Yoga Products By Gregory B. Fairchild, Brad Rourke

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Description

This case follows a protagonist as he tries to secure start-up capital to get his entrepreneurial venture going. With the company still in its conceptual stage, students must evaluate everything in a business plan: from the initial product design, to marketing, fabrication, and logistics. The case ends with a pitch scenario to a potential investor.

Publishing Authority:

Darden Business Publishing – University of Virginia

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