Solved Case Analysis: A New Team Face by Martin N. Davidson, Erin Magnuson, Gerry Yemen

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Description

A marketing team, asked to compile a marketing deck in response to an urgent request by the head of a business, has completed the task. Still, the team leader is concerned about the dynamics he observed during the meeting of his marketing group team. He has noticed that a recent recruit to the team, an African American, is being ignored when he contributes to the discussion, although his ideas are solid ones. The leader is left with some nagging questions: What happened to this recruit in the meeting? Why wasn’t he more integrated into the team? How was he feeling about the meeting? And most important, was there any way to make the collaborative process more effective the next time around?

Publishing Authority:

Darden Business Publishing – University of Virginia

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