Solved Case Analysis: A Tough Sell in Sales Management C: Epilogue by Daniel Grenblad, Gerry Yemen

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Description

As a manager of a global subsidiary, how skilled should you be in predicting a customer’s behavior? Larry Swartz, country manager at Genua in Sweden AB, an IT services company, and one of his sales people were awaiting a promised fax about a sweet deal he

Publishing Authority:

Darden Business Publishing – University of Virginia

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