It was June 2010, and Kevin Crutchfield, CEO of Alpha Natural Resources, and his team of senior executives were facing several critical issues for the coal business. These issues were top of mind as he prepared a presentation he was expected to deliver the following Monday to ANR shareholders at the annual meeting. For fiscal year 2009, the company had revenues of $2,495 million, an increase of 1% compared with 2008, and $58 million in net income. This was relatively good considering the economic environment, but the company’s long-run future was what had Crutchfield really concerned.
Darden Business Publishing – University of Virginia