Solved Case Analysis: An Introduction to Business-to-Business Exchange by Paul W. Farris, Phillip E. Pfeifer, Richard R. Johnson

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Description

While business-to-consumer e-commerce (B2C) has garnered the most public attention of any online business sector, business-to-business (B2B) e-commerce is proving to account for a much larger slice of the economic pie. A significant portion of B2B e-commerce transactions will occur through online marketplaces called B2B exchanges. The objective of this technical note is to provide an understanding of these exchanges, including their organizational and revenue models.

Publishing Authority:

Darden Business Publishing – University of Virginia

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