Solved Case Analysis: AT&T and Olivetti: Analysis of a Failed Strategic Alliance by Robert E. Spekman, Meredith Moskow Bolon

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Description

This case examines the early stages of an alliance between two firms. The case deals with the reasons why the alliance makes sense, and documents how the alliance degrades and eventually fails. It demonstrates how the different expectations of partners can affect the nature and tone of their relationship.

Publishing Authority:

Darden Business Publishing – University of Virginia

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