Description
This case exposes students to the process of creating an operating plan. In addition, it introduces the concept of flexible expense budgeting. It may be used as a stand-alone case on budgeting, or it may be paired with the B case (UVA-C-2179) in a module on budgeting and strategic-profitability analysis or flexible expense budgeting.
Publishing Authority:
Darden Business Publishing – University of Virginia
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