Solved Case Analysis: Better World Books By Edward D. Hess, Gosia Glinska

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Description

Appropriate for courses in entrepreneurship and managing a small business. The case follows the evolution of a small business and its founders as they face the challenges of growth. An experienced CEO from outside is brought in to scale the business and deal with the issues regarding the business model, production, and distribution while striving to retain the company’s core values as a for-profit company with a social mission.

Publishing Authority:

Darden Business Publishing – University of Virginia

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