Solved Case Analysis: Bremen Electronics A by William Rotch

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Description

This case is the first of a three-case series (also see the B case [UVA-C-2122] and the C case [UVA-C-2123]). Bremen has two products that are quite similar. One is sold to a large manufacturer of garage doors, the other to several mail-order catalog companies. In this case the controller is asked to estimate profit for several levels of production and sales.

Publishing Authority:

Darden Business Publishing – University of Virginia

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