Solved Case Analysis: Bremen Electronics C by William Rotch

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Description

In the C case (also see the A case [UVA-C-2121] and the B case [UVA-C-2122]), the controller estimates the results for 1994 and recognizes that profit will be below expectations. Further analysis shows that serving the requirements of mail-order customers has been expensive. The controller develops a new activity, customer service, and begins to measure the cost of handling customer orders.

Publishing Authority:

Darden Business Publishing – University of Virginia

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