Solved Case Analysis: Burroughs Wellcome and the Pricing of AZT C By Jeanne M. Liedtka
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The C case concludes the series with a discussion of the developments surrounding AZT from the initial price announcement to March 1991. See also the A (UVA-E-0074) and B (UVA-E-0075) cases.
Darden Business Publishing – University of Virginia
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