Solved Case Analysis: Changing Light Bulbs D: Efficiency Vermont by Paul W. Farris, Jennifer Pullinger

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Description

This is the fourth of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. A regional nonprofit focused on energy efficiency assesses the success of its CFL promotions and considers shifting its focus to increasingly efficient and cost-effective LEDs. The case raises the question of how returns on marketing ought to be assessed.

Publishing Authority:

Darden Business Publishing – University of Virginia

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