Description
The B case outlines in some detail what Claypool did so students can compare and contrast their plans with what actually happened. See also the A (UVA-OB-0618), C (UVA-OB-0620), and D (UVA-OB-0621) cases. A teaching note is available for registered faculty, along with a video supplement to enhance student learning.
Publishing Authority:
Darden Business Publishing – University of Virginia
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