Solved Case Analysis: Coalfields Coffee: Where To Go By Gregory B. Fairchild, Marc Johnson

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Description

Sitting at their kitchen table early one morning, Renee and Gary Harris agreed that they finally had almost everything in place: a solid business plan, a great network of suppliers, an appealing and well-priced menu, start-up capital from their own personal savings and friend and family investors, and what they thought was a good name: Coalfields Coffee. What they needed was a location.

Publishing Authority:

Darden Business Publishing – University of Virginia

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