Solved Case Analysis: Credit Where Credit is Due: The Latino Community Credit Union By Gregory B. Fairchild, Robert N. Smith, Ellen Zienta

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Description

Five years after its launch, the Latino Community Credit Union had made remarkable progress, garnering 40,000 members and $22 million in assets. More extraordinary was the LCCU’s customer base: Hispanic immigrants, many of them undocumented. The credit union’s next bold step was to consider introducing credit cards for their customers. The question was how to make it work.

Publishing Authority:

Darden Business Publishing – University of Virginia

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