Solved Case Analysis: Daimler-Benz A.G.: Negotiations Between Daimler and Chrysler by Robert F. Bruner, Robert E. Spekman, Petra Christmann, Brian Kannry, Melinda Davies

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Description

This case may be taught singly or used as a merger-negotiation exercise with “Chrysler Corporation: Negotiations between Daimler and Chrysler” (UVA-F-1240). Set in February 1998, the case places students in the position of negotiators for the company; their task is to value both firms, assess the potential earnings dilution of a combination, and negotiate a detailed agreement with their counterpart. The case can be used to explore such interesting negotiation issues as determination of a share-exchange ratio, treatment of major stockholders, and structuring a deal. Also, the case and exercise can be used to spark a discussion of acquisition in comparison with strategic alliance, or other less formal models of combination.

Publishing Authority:

Darden Business Publishing – University of Virginia

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