Solved Case Analysis: Dardens Luckiest Student 2008 By Phillip E. Pfeifer, Samuel E. Bodily

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Description

The case describes a three-factor, full-factorial experiment run in conjunction with the Darden’s Luckiest Student event of 2008. Prior to identifying Darden’s Luckiest, all 300 first-year students made binding decisions between varying amounts of cash and the opportunity to select one of two identical briefcases. One briefcase contained $18,750; the other contained $0. Students are asked to analyze the results of the experiment and draw conclusions with respect to how the experimental factors influenced student decisions.

Publishing Authority:

Darden Business Publishing – University of Virginia

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