Solved Case Analysis: Defender Direct, Inc.: A Business of Growing Leaders By Edward D. Hess, Gosia Glinska

Get the Best Analysis to this Case Study written by MBA/CFA writers.

**Order Now by just sending an email at assignment@writerkingdom.com . Send us case study file and questions which you want to get covered in case solution. Click Here to see how it works

Compare

Description

Defender Direct, Inc., was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States. The president and CEO started the business out of his home in 1998. Under his leadership, Defender experienced an average annual growth rate of 60%, and in 2008 it became one of the largest security and satellite dealers in the Midwest, generating $150 million in revenues. The founder, who was fond of saying that “businesses don’t grow–people do,” credited the Defender culture for his company’s stellar growth.

Publishing Authority:

Darden Business Publishing – University of Virginia

Reviews

There are no reviews yet.

Be the first to review “Solved Case Analysis: Defender Direct, Inc.: A Business of Growing Leaders By Edward D. Hess, Gosia Glinska”

Your email address will not be published. Required fields are marked *