Description
This case is useful as an initial case pertaining to a typical capital-budgeting process and a straightforward analysis. Behavioral issues deal with the committal to savings, and the analysis lends itself nicely to a number of “what if” extensions that alter the go or no-go decision. The case also addresses cost of capital, capital budgeting, sensitivity analysis, and price changes.
Publishing Authority:
Darden Business Publishing – University of Virginia
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