Solved Case Analysis: Enchanting Travels by Edward D. Hess, Monidipa Mukherjee, Sanju Jacob

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Description

Appropriate for entrepreneurship and strategy courses. The focus in the case is on how two entrepreneurs created a differentiating business model that was dependent on quality service and excellent execution. From a growth perspective, the case discusses two very different approaches to geographical expansion so as not to dilute the customer experience or the brand. Now the business faces the difficult question of how to scale faster.

Publishing Authority:

Darden Business Publishing – University of Virginia

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