Solved Case Analysis: Falls River by L. J. III Bourgeois, Christine Lotze, James M. Berger

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Description

This case is about a small “outdoor-adventure” business at a crossroads. The business was originally founded by a man and a woman to serve the counseling and team-building needs of local schools and hospitals. Its discovery by corporate clients presents a “big-business” opportunity. The protagonists, however, are not sure they want to leave the realm of part-time “fun” and enter the realm of potentially lucrative full-time business.

Publishing Authority:

Darden Business Publishing – University of Virginia

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