This case is about the financial impact of negative publicity and a company’s reaction. A Public Service Enterprise Group had ownership interest in five nuclear power plants, three of which were located in Lower Alloways Creek, New Jersey. These three plants had been cited for concerns about a safety conscious work environment by a fired employee and the Nuclear Regulatory Commission. One U.S. senator and two congressmen had written a letter to NRC requesting an investigation of the situation.
Darden Business Publishing – University of Virginia