Solved Case Analysis: Fords E-Business Strategy By Brandt R. Allen, Edward W. Davis

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Description

This case is designed to facilitate a discussion and analysis of Ford Motor Company’s e-commerce strategy in 1999-2000. It presents an independent analysis of costs and savings along the automobile-industry supply chain as well as recent information regarding auto dealers’ reactions to Ford’s e-commerce initiatives.

Publishing Authority:

Darden Business Publishing – University of Virginia

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