Every time Jim Fonner thought about how his own business had zigged and zagged, he was prone to laugh. Once employed at Weyerhaeuser, the international paper- and wood-products company, Fonner had left the management ranks to transform himself into something very different: one-half of the Beach Blues Brothers, a duo of singing, dancing, Hawaiian shirt-clad salesmen selling patio furniture door to door to Florida hotels. Ten years later, in 2007, he was running a company in Lexington, Virginia, supplying commercial outdoor furniture nationally. It had not exactly been a linear progression to the Shenandoah Valley.
Darden Business Publishing – University of Virginia