Solved Case Analysis: General Motors: 1991 Equity Financing by Kenneth M. Eades

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Description

Bob O’Connell, CFO of General Motors, is considering a variety of equity alternatives to fund a large shortfall over the next couple of years. His tasks are to map out a financing strategy for the long term and to choose the equity instrument to be issued immediately. Of particular interest to O’Connell is a new security called PERCS (preferred equity redemption cumulative stock).

Publishing Authority:

Darden Business Publishing – University of Virginia

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