Solved Case Analysis: General Motors A: Jack Smith By Mark E. Haskins, Jeffrey Elmer

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Description

The basic issue is, what message(s) should Jack Smith deliver in his first press conference as CEO of GM? The case provides a context for identifying important stakeholders, determining/identifying the stakeholders’ key concerns, and crafting a set of remarks for those stakeholders.

Publishing Authority:

Darden Business Publishing – University of Virginia

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