Solved Case Analysis: Groupon By Sunil Gupta, Ray Weaver and Dharmishta Rood

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Description

This case is set in early 2011, after a period of incredible customer and revenue growth for Groupon. Reviewing Groupon’s rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense competition, and the key reasons for the company’s remarkable early success.

Publishing Authority:

Harvard Business Review – Harvard Business School

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