Solved Case Analysis: IBM and Apple Computer Alliance D Epilogue: 1995-96 by Robert E. Spekman, Katarina Paddack

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Description

This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The D case provides the epilogue to the story of the alliance between IBM and Apple.

Publishing Authority:

Darden Business Publishing – University of Virginia

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