Solved Case Analysis: Identifying the VIPs at eTOTS by Phillip E. Pfeifer, Paul W. Farris, Ichiro Vic Shiraki

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Description

This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise uses purchase data for 60,000 customers. The background is described in “Customer Care at eTots.com” (UVA-M-0649).

Publishing Authority:

Darden Business Publishing – University of Virginia

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