Solved Case Analysis: J. C. Penney: Reinventing Fair and Square Deals B by Paul W. Farris, Ronald T. Wilcox, Sylvie Thompson

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Description

In this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.

Publishing Authority:

Darden Business Publishing – University of Virginia

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