Solved Case Analysis: Johnson & Johnson: The Live for Life Program B by Jeffrey R. Edwards, Peter D. H. Greenwood

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Description

This follow-up case to OB-0412 describes the decision of the management team in charge of testing Live for Life to implement the program throughout J&J, presents further evidence regarding the effectiveness of Live for Life, and discusses the establishment of J&J Health Management, Inc., which marketed Live for Life to other companies.

Publishing Authority:

Darden Business Publishing – University of Virginia

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