Solved Case Analysis: Kalashnikov: What’s in a Name A by Lynn A. Isabella, Marian Chapman Moore, Hatem Hatem, Chris Borunda, Gerry Yemen

0.00$

Get the Best Analysis to this Case Study written by MBA/CFA writers.

**Solution would be delivered to your registered email address within next 4 days. If you want the solution any earlier drop an email at assignment@writerkingdom.com.  Click Here to see how it works

Compare

Description

What can you do with a brand name? How can you extend it? What if the brand name is associated with a weapon? The AK-47 had been part of every major revolution over the last 50 years and a mainstay in the armies of more than 50 countries. This weapon was known in many parts of the world as simply a “Kalashnikov,” named for the man who invented it. Mikhail Kalashnikov’s grandson, Igor Krasnovski, wanted to expand the brand globally with new products. But where to start? The A case describes Krasnovski’s mission to work on a strategy for a new line of everyday products that would become a global brand and bear his grandfather’s name. The material describes a brand that already exists and challenges students to think about brand identity, the essence of the brand, and product associations, and to consider products or services for the Kalashnikov name. This case series provides a compelling backdrop for discussion on brand building, especially for an international market.

Publishing Authority:

Darden Business Publishing – University of Virginia

Reviews

There are no reviews yet.

Be the first to review “Solved Case Analysis: Kalashnikov: What’s in a Name A by Lynn A. Isabella, Marian Chapman Moore, Hatem Hatem, Chris Borunda, Gerry Yemen”

Your email address will not be published. Required fields are marked *