Solved Case Analysis: Kicks Inc.: Confidential Information for Jack Watson ITF Representative by Sherwood C. Jr. Frey, Lucien Bass, L. Summers Nelson

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Description

Kicks Inc., a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved?the athlete, the athlete’s mother, the athlete’s father, the athlete’s agent, the Kicks brand manager, and an International Tennis Federation (ITF) representative. This case provides specific role information for the ITF representative. The case needs to be accompanied by the background information case, UVA-QA-0739.

Publishing Authority:

Darden Business Publishing – University of Virginia

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