Solved Case Analysis: Kim Brown Morrish and Ground Control A By Gregory B. Fairchild, Amanda Dagg

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Description

In December of 2003, Kim Brown Morrish and her husband, Simon Morrish, had just finished meeting with the owner of Ground Control, a landscaping business they were considering buying. They knew they wanted to run their own business, but neither was excited about the risks associated with starting from scratch or the many years it could take to achieve profitability with a start-up, and they both thought that buying an established company could be the answer. Ground Control had a national footprint (1,600 new locations in every postal code in Britain) and a diversified and balanced client portfolio. But are the risks surrounding the company worth the potential benefits Ground Control can offer Kim and Simon’s growing family?

Publishing Authority:

Darden Business Publishing – University of Virginia

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