Solved Case Analysis: Kim Brown Morrish and Ground Control B By Gregory B. Fairchild, Amanda Dagg

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Description

This case is a follow-up to UVA-ENT-0206. After meeting with the Ground Control management team in the winter of 2003, Kim Brown Morrish and Simon Morrish decided to move forward and purchase the company. They spent the spring of 2004 engaged in the due diligence process, learning as much as they could about the business and the industry. When they purchased the business, Kim and Simon intended to sell it within five years. By 2008, however, several challenging events caused them to reconsider this plan.

Publishing Authority:

Darden Business Publishing – University of Virginia

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