Solved Case Analysis: Looking for eHarmony By Andrew C. Wicks, Jenny Mead, Ikram Shariff

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Description

A growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation’s own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?

Publishing Authority:

Darden Business Publishing – University of Virginia

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