Solved Case Analysis: Lumi Juice: Concept to Store by Yael Grushka-Cockayne, Hillary Lewis

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Description

Lumi Juice was founded in April 2013 in Charlottesville, Virginia, by Hillary Lewis, a second-year MBA student at the Darden School of Business. Lewis’s vision was to build a fully functioning manufacturing facility using a high-pressure processing machine instead of heat pasteurization, and to design and bring to market a new line of cold-pressed juices. The goal itself and estimated time to market were ambitious: Lewis wanted to put a product on the shelves of a major national retailer as soon as possible, using a limited initial investment of $500,000 and only two full-time employees. This case challenges students to take a project management approach in determining when and how to go about setting the product launch. This case has been used at Darden in an elective on project management.

Publishing Authority:

Darden Business Publishing – University of Virginia

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