Solved Case Analysis: Market Research Deception by Mairi-Jane Fox, Minette Drumwright

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Description

This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about marketing deception.

Publishing Authority:

Darden Business Publishing – University of Virginia

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