Solved Case Analysis: Mauboussin Japan: A French Gem in Asia French Translation by Thierry Delecolle, Ronald G. Kamin, Beatrice Parguel, Gerry Yemen

0.00$

Get the Best Analysis to this Case Study written by MBA/CFA writers.

**Solution would be delivered to your registered email address within next 4 days. If you want the solution any earlier drop an email at assignment@writerkingdom.com.  Click Here to see how it works

Compare

Description

This is a French translation of the February 17, 2014, version of UVA-M-0853. As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm’s competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French luxury jeweler Mauboussin faced: how to leverage its iconic brand to access new customers, domestically and abroad, and through new channels, while preserving the image of luxury goods founded on the myth of rarity and exclusivity? The case was designed and used for the latter portion of an international MBA marketing course and would work well in most international business courses.

Publishing Authority:

Darden Business Publishing – University of Virginia

Reviews

There are no reviews yet.

Be the first to review “Solved Case Analysis: Mauboussin Japan: A French Gem in Asia French Translation by Thierry Delecolle, Ronald G. Kamin, Beatrice Parguel, Gerry Yemen”

Your email address will not be published. Required fields are marked *