Solved Case Analysis: Maverick Lodging by E. Richard II Brownlee, Luann J. Lynch, Karen Whitney

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Description

In this case, a hotel-management company assesses the initial effectiveness of its recently implemented balanced scorecard system. The case gives students exposure to (1) determining an appropriate management-control and performance-measurement system for an organization once its strategy and structure have been established, (2) evaluating the design and implementation of a comprehensive balanced scorecard framework, (3) analyzing the usefulness of flexible budgeting as part of a balanced scorecard, and (4) assessing the performance of operating managers.

Publishing Authority:

Darden Business Publishing – University of Virginia

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