Solved Case Analysis: Media General and the Balanced Scorecard A by Mark E. Haskins, Darrell Eakes

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Description

“Media General and the Balanced Scorecard (A) ” (UVA-C-2283) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case (UVA-C-2284) presents a situation where a business-unit manager turns to his region’s BSC to evaluate the possible reasons for a quarterly revenue shortfall. These cases can be used in an undergraduate, graduate, or executive-education setting to introduce the BSC topic.

Publishing Authority:

Darden Business Publishing – University of Virginia

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