Solved Case Analysis: Monsanto and Intellectual Property By Patricia H. Werhane, Michael E. Gorman, J. Simmonds, Caetie Ofiesh, Rob Smith

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Description

This case presents the issues and dilemmas that Monsanto faced in deciding how to market its genetically modified products. It also covers patent issues, intellectual property, and licensing strategies.

Publishing Authority:

Darden Business Publishing – University of Virginia

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