Solved Case Analysis: NatureWorks: Biotech Innovation, Sustainable Business, and Corn-based Plastic By Andrea Larson

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Description

This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase on NatureWorks traces the development of an entrepreneurial venture within a large corporate parent company. Bioplastic material was brought to market. The case describes the challenges and successes of a product and a business based on sustainability concepts.

Publishing Authority:

Darden Business Publishing – University of Virginia

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