Solved Case Analysis: NCFCU: Serving the “Sinks” in the City by the Bay By Gregory B. Fairchild, Natalie Race, Ruo Jia

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Description

The CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union’s future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.

Publishing Authority:

Darden Business Publishing – University of Virginia

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